ZGBHUB

Property Branding

Brand Development, Visual Identity, Branding Guidelines, Logo Design, Print Collateral, Digital Collateral, and Promotional Products.

  • Client: ZGBHUB, Zagreb, Croatia

    ZGBHUB is a coworking space for digital nomads, freelancers, and entrepreneurs in the city centre. The architecture explores the working area of an individual often forgotten in "old" office buildings. Since the powerful gig-era break-through, individuals were forced to work from home, libraries, and ultimately coffee shops. None of those three environments aren't productive at all which easily results in jeopardizing clients' projects.

    The branding reflects the bold but calm architecture shape in contrast to the vibrant users and their activities. The idea was to provide a bold and modern visual identity complimentary to the white, glass, and concrete structure. It was applied to a variety of print and digital collateral.

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