15 years of design. Built on architectural foundations.

DAS is a property and hospitality branding agency based in London, building both local and global location brands. Rooted in architecture and with over a decade of experience in design, we understand that a property is more than a beautiful structure—it is a financial asset that thrives on human experience.

We intentionally operate as a small, agile team of cherry-picked creative specialists to deliver the bespoke, local authenticity that modern property investors and boutique hospitality brands require.

Meet the founder

DAS is led by Konstantina Kralj (Koni), Founder, Creative Director and Brand Strategist. With a background in architecture (MArch), she drives the studio’s mission to help founders bridge the gap between unrealised business potential and strong brand equity.

Koni developed our signature Focused Brand System™. This framework helps founders fix the five key friction points that stall growth and cause "invisible leaks" in both operational budgets and advertising spend.