MAPPING TRESNJEVKA

We designed a community-focused visual identity for a local project in Zagreb, blending history, storytelling and urban exploration. The branding resulted in a cohesive visual system that supports neighbourhood tours, print materials and residents’ engagement.

  • Client: CEKATE (Culture Centre Tresnjevka), Zagreb, Croatia, EU

    Challenge: Create a visual identity for a grassroots community project in Tresnjevka, Zagreb’s most densely populated neighbourhood. The brand needed to support local walking tours and educational outreach while honouring the area's rich history, evolving urban character and its symbolic “cherry” identity.

    Outcome: A simple and accessible visual identity was developed, grounded in the neighbourhood’s heritage and urban storytelling. The branding extended across print and marketing materials, including tour maps and posters, helping to unify and promote the project as it gained widespread city engagement.

  • Visual identity, branding guidelines, logo design, print collateral, tour maps, map editing and marketing materials and print coordination.

  • Mapping Tresnjevka team: Vanja Radovanovic, Sasa Martinovic Kunovic, GP, Mladen Sokele, Konstantina Kralj and others.

    Project website: MAPIRANJETRESNJEVKE.COM

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