SDD WAYFINDING & SIGNAGE
In Phase Two of the project, we designed a comprehensive wayfinding and signage system for the Dubrovnik Student Dormitory, merging brand expression with clarity in navigation. The result was a seamless, highly recognisable visual language that reinforced the brand across environmental touchpoints.
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Client: Dubrovnik Student Dormitory, Croatia, EU
Challenge: Develop a comprehensive signage and wayfinding system that enhances navigation for both students and tourists, aligns with the brand identity, and brings consistency across all physical touchpoints within a multifunctional space.
Outcome: A cohesive signage system was implemented across exterior and interior spaces, combining functional clarity with brand expression. Custom-designed pictograms became standout visual markers, now recognised as key identifiers of the dormitory's facilities.
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Architectural indoor and outdoor signage, wayfinding system, fire safety signage, disability signage, garage signage, technical signage, custom pictograms, vendor sourcing and print coordination.
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Ivana Lukenda, Creare, interior design
Marko Borota, pictogram design
