360 Dwellings
Brand development for a real estate brokerage. Deliverables include: real estate rebranding, brand strategy, team-growing strategy, visual identity, print and digital collateral, client brochure, listing brochure, office signage, newsletter and branded promotional products.
Client: 360 Dwellings, Colorado, US
A real estate team seeking to stand out as a national brand in the relentless US market. Successfully acquired three years later.
Challenge
Help 360 Dwellings become the leading national real estate brand it deserves: increase annual transactions, gain brand recognition and establish new ways to grow its top-producing team, all by differentiating itself in the relentless US real estate market. The creative challenge also included redesigning the company’s outdated logo to go beyond the name alone.
Outcome
The client reported a clear brand purpose that reflects the founders’ values and vision, a streamlined marketing workflow and faster, easier in-house content creation. Confidence increased in both the founders and the team, and the visual identity gained recognition across Denver and the state of Colorado. The new identity draws on Denver’s urban grid and the circular “CO” symbol from the Colorado flag, representing the sun, soil and the state’s distinctive geography. Combined with the business name, the “360” logo element was instantly well received. Three years later, a large real estate chain successfully acquired the company.
