Westfield Estate
Creative direction and sales materials for a new development. Deliverables include: sales catalogues with detailed floor plans and buyer brochures.
A considered boutique residential scheme, presented through sales materials that meet its target buyers’ expectations.
Challenge
Elevate the presentation of a boutique residential scheme to match the expectations of its target buyers: create a premium creative direction and a suite of sales materials that convey quality, exclusivity and trust, while supporting marketing efforts and enhancing the home-finding experience.
Outcome
A full set of sales materials: a high-end units catalogue and a tailored property brochure. Coordinated across print and digital, they present the scheme with the sophistication and clarity needed to stand out in a competitive market.
