Client: Dubrovnik Student Dormitory, Croatia, EU

Challenge: To successfully position the new student dormitory in the market, blending domestic student housing with international tourist accommodation. The brand strategy had to address the unique needs of university students while driving high conversions on online booking platforms to attract tourists during summer months.

Outcome: The client reported that the dormitory successfully launched its brand across multiple platforms, with instant returns on its investment in terms of visibility and bookings during the first summer period. The youthful and cheerful brand identity fits into the vibrant Mediterranean town vibe and easily reaches its targeted audience.

Brand strategy, visual identity, logo design, print collateral, hotel collateral, hospitality products, smart hotel cards, branded promotional products, vendor sourcing and print coordination.